Some of these side effects include vulvovaginal burning sensation, itching, yeast infection, discomfort, pain, bacterial vaginosis and vaginal discharge, genital discomfort and pain while urinating (dysuria). However, there are some side effects of using the product, as reported by two percent of the clinical trial participants. The product is usable at any time during a person’s menstrual cycle. Phexxi comes in a box with 12 pre-filled applicators, and each applicator is for one-time use. Eight percent of those women prefer non-hormonal birth control, and 67 percent of women do not use condoms as a preventative method of pregnancy or sexually transmitted infections. This marketing campaign is designed to bring awareness to how Phexxi can fill the unmet needs of millions of women.”Īccording to a 2018 survey commissioned by Evofem, 55 percent of sexually active American women do not use any birth control method and face an 85 percent risk of getting pregnant within one year. “With half of all pregnancies in the US unplanned, there is a clear need for additional, innovative birth control methods. “In our extensive market research, we heard repeatedly from women that they are frustrated with the birth control methods previously available to them, which left them fed up with side effects and lack of control,” said Evofem Biosciences CEO, Saundra Pelletier, in a statement. The ad then shows the benefits of using on-demand Phexxi and how it may help eliminate those struggles. The campaign focuses on the compromises women make in choosing a method to prevent unwanted pregnancy: relying on partners to use condoms, the daily use of birth control pills and the need to track one’s menstrual cycle. It highlights some of the struggles women encounter when choosing a contraception method that best suits their lifestyles. “Get Phexxi” is a campaign created by the company to educate women about this innovative birth control. This product does not protect its users from any sexually transmitted infections. It is a vaginal gel that is effective when used immediately or up to an hour before intercourse. Phexxi is not a spermicide it’s comprised of three ingredients: lactic acid, citric acid and potassium bitartrate. This method is 93 percent effective in preventing pregnancy. The product prevents pregnancy by altering the pH levels in the vagina and keeping it in the 3.5 to 4.5 range, lowering the mobility of sperm, and thus, reducing the chances of sperm reaching the egg. In May 2020, the US Food and Drug Administration (FDA) approved Phexxi, a non-hormonal contraceptive for women. Evofem Biosciences announced the launch of their new national campaign called, “Get Phexxi,” designed to raise awareness about the company’s non-hormonal birth control method.
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